2015 PBWC Conference welcomes record 5,500 attendees

Moscone Center, San Francisco

More than 5,500 women and men attended the 26th Annual PBWC Conference on March 10, 2015, a day that was marked by a sold-out crowd, a wealth of active networking and social media engagement, a vibrant Expo Marketplace, and most of all the inspiring stories from a power-packed speaker lineup.

e2k has produced the PBWC conference since 2008 and is responsible for all aspects of the event, including exhibitor sales, attendee registration, speaker booking, marketing, graphic design, catering, décor, venue design and build-out, videography, and a fully-integrated show production.

The conference host was Congresswoman Jackie Speier, who co-founded the nonprofit organization in 1989. 30+ seminar speakers and thought leaders presented at this year’s event, such as authors Marilyn Tam and Laura Herring, and gender equity activist Jennifer Siebel Newsom.

2015 keynote speakers included:

  • Celebrity Apprentice winner and television personality, Leeza Gibbons;
  • Nobel Peace laureate and Liberian women’s rights activis,t Leymah Gbowee;
  • “The Queen of Wall Street,” Sallie Krawcheck;
  • and Chairwoman of the Elevate Network, Carolyn Buck Luce.

At the conference, PBWC and e2k continued their close partnership with the Clayman Institute for Gender Research at Stanford University. Live polling at the conference allowed attendees to collectively make personal and professional commitments for the future.

Media partners included CBS Radio and Alice 97.3, the San Francisco Chronicle and SFGate, the Silicon Valley Business Journal and the San Francisco Business Times, Univision, and longtime television partner ABC7 News, who also hosted a presentation and entertainment stage in the Expo Marketplace. Keynote emcees were ABC7’s Cheryl Jennings, KCBS’s Holly Quan, and Audrey Cooper, Editor-in-Chief of the SF Chronicle.

e2k also introduced new technologies at the event that enabled attendees to better communicate and network. A robust mobile event app from DoubleDutch allowed for private messaging, polling and surveys, social media feeds and interactive conference schedules and maps. Exhibitors were able to package and advertise special offers and track conversions in the Expo Marketplace.

During a live, interactive fund-in-need segment, more than $47,300 was amassed in pledges to the PBWC Scholarship Fund. 100% of the fund goes toward academic scholarships to help send young women to college. e2k worked with MobileCause to take pledges via SMS and web browser, and a realtime funding thermometer was projected in the keynote theater to excite and encourage the audience.

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