e2k serves as the official entertainment company for the San Francisco 49ers and a game enhancement consultant to the NFL, producing shows for the Super Bowl, the Pro Bowl, and thirty American Bowl games in seven countries.
e2k’s relationship with the 49ers spans seven decades of work. e2k has produced hundreds of halftime shows and stadium spectaculars, featuring such celebrities as:
Huey Lewis and the News
Boyz II Men
Plain White T’s
Through a continual process of creative renewal we have expanded the definition of sports entertainment, bringing concerts, theater, and cultural diversity to the stadium stage.
The scope of sports events has continued to extend from the playing field to the fan development activities, corporate hospitality and community outreach events. e2k has produced hundreds of major fan events, offering an integrated approach to brand development, sponsorship fulfillment, and in-stadium entertainment. The 49ers 50th Anniversary Celebration included the election of an All-Time Team, commemorative videos, and performances by Tony Bennett and Huey Lewis and the News.
Some of e2k’s services to the 49ers include:
Pregame and Halftime Shows
Gold Rush Cheerleaders Direction, Appearances and Choreography
Mascot Sourdough Sam’s Direction and Appearances
Artist Booking and Management
Game Music and Original Songs
Video Board Programming
Timelines, Scripts and Network Coordination
Fanfests, Rallys, Draft Parties and Public Celebrations
Super Bowl Victory Parades
Jersey Retirements and Hall of Fame Ceremonies
Niner Noise Drum and Hornline Direction and Appearances
Flyovers, skydivers, giant flags, pyrotechnics and special effects