San Francisco 49ers Entertainment

Candlestick Park, San Francisco

e2k serves as the official entertainment company for the San Francisco 49ers and a game enhancement consultant to the NFL, producing shows for the Super Bowl, the Pro Bowl, and thirty American Bowl games in seven countries.

e2k’s relationship with the 49ers spans seven decades of work. e2k has produced hundreds of halftime shows and stadium spectaculars, featuring such celebrities as:

  • Huey Lewis and the News
  • Jordin Sparks
  • Brad Paisley
  • Train
  • Tony Bennett
  • Sean Kingston
  • E-40
  • Boyz II Men
  • 2 Chainz
  • Plain White T’s
  • Eddie Money
  • Brian McKnight
  • Leann Rimes
  • Clyde Carson
  • Mickey Thomas
  • Miss America
  • Future
  • Jeffrey Osborne
  • Pete Escovedo
  • Kristin Chenoweth

Through a continual process of creative renewal we have expanded the definition of sports entertainment, bringing concerts, theater, and cultural diversity to the stadium stage.

The scope of sports events has continued to extend from the playing field to the fan development activities, corporate hospitality and community outreach events. e2k has produced hundreds of major fan events, offering an integrated approach to brand development, sponsorship fulfillment, and in-stadium entertainment. The 49ers 50th Anniversary Celebration included the election of an All-Time Team, commemorative videos, and performances by Tony Bennett and Huey Lewis and the News.


Some of e2k’s services to the 49ers include:

Sourdough Sam, Official Mascot of the San Francisco 49ers

  • Pregame and Halftime Shows
  • Special Ceremonies
  • Gold Rush Cheerleaders Direction, Appearances and Choreography
  • Mascot Sourdough Sam’s Direction and Appearances
  • Artist Booking and Management
  • Game Music and Original Songs
  • In-Stadium/Arena Contests
  • Video Board Programming
  • Timelines, Scripts and Network Coordination
  • Fanfests, Rallys, Draft Parties and Public Celebrations
  • Super Bowl Victory Parades
  • Jersey Retirements and Hall of Fame Ceremonies
  • Niner Noise Drum and Hornline Direction and Appearances
  • Flyovers, skydivers, giant flags, pyrotechnics and special effects





445 N. Whisman Rd Suite #100
Mountain View, CA 94043

+1 (650) 336-1100


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