Wall Street Journal Digital LIVE

Montage Resort, Laguna Beach

In October 2014, e2k produced the inaugural Wall Street Journal Digital LIVE summit. The exclusive technology event featured keynote addresses from more than 50 industry luminaries, including Tim Cook (Apple), Jack Ma (Alibaba), Steve Ballmer (Microsoft), Jeffrey Katzenberg (DreamWorks), James Cameron and Carlos Slim Helú. The event was hosted by WSJ Managing Editor Gerard Baker and NewsCorp’s Rupert Murdoch at the luxurious Montage Resort in Laguna Beach, California.

e2k directed all aspects of the venue build-out and technical production, including assembly of an indoor ballroom auditorium with 300 white luxury leather chairs and a 60-foot curved hi-resolution LED display, as well as an an outdoor theater and concert stage on the lawns overlooking the Pacific Ocean.

On the opening night of the summit, e2k presented a 90-second video sizzle reel that was projection-mapped across the Montage suite tower. Entertainment included a private concert with pop rock quartet OK Go.

In addition to assisting with the digital registration, catering, décor and attendee hospitality, e2k oversaw high-tech sponsor activations for Lenovo, Accenture and MasterCard. Guests could sign up to test drive a BMW i8. A sleek working lounge allowed attendees to recharge their laptops while sipping a Jamba Juice, and a retrospective video game arcade served up retro favorites like Pong and Mario Bros alongside modern day Xbox Kinect.

 

e2k was responsible for:

  • technical production
  • venue development
  • sponsor activations
  • media interface
  • staging
  • talent management
  • volunteer coordination
  • pre-show direction
  • stage management
  • hospitality

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