Working with long-time partners, Chris Wayne & Associates, e2k provided the technical production and show direction for the Declare Yourself Inaugural Kick-Off Celebration Event, “A New Birth of Citizenship”, Sunday evening. The high-profile event was hosted by Jessica Alba and Jamie Foxx, and featured special performances by five-time Grammy winner, John Legend, and musical sensation Maroon 5. Other performers included Nuttin’ But Stringz, spoken word artists Steve Connell and Sekou (tha misfit). The show included the live performance debut of Norman Lear’s “Born Again American,” a new music video focused on voting and continued voter commitment.
Founded by TV producer, Norman Lear, Declare Yourself is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-year-old in America to register to vote in the presidential primaries and election (www.declareyourself.com). The initiative mobilized 3,000,000 college students and young adults (18-29) to vote in the 2008 election.
Michael Olmstead and Mike Brady were in DC to coordinate the production on both the Neighborhood Ball Media Mural and the Declare Yourself inaugural events.
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