T-Mobile NYC Grand Opening Herald Square


e2k’s innovative senior producers, Tina Campos and Trisha Ricci, along with event direction by Micheal Olmstead, designed a hip, happening street-style launch party for T-Mobile’s NYC Herald Square retail store grand opening. While the NYC springtime rain dampened the city on April 3rd, the weather didn’t dampen the party spirit. Onlookers and passerbys were treated to T-Mobile giveaways, musical performances featuring b-boxers and artists Nuttin But Strings, and special dance performances. Guests were also encouraged to check-out the various booth vendors on hand for the festivities.


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