It was standing room only at The Pachamama Alliance’s Annual Fundraising Luncheon on November 19th in San Francisco. Over 1,300 people attended the event and an additional 1,000+ people viewed the luncheon via live streaming on the Internet at 250 locations around the world.
The hour-and-a-half program included Pachamama co-founders Lynne and Bill Twist, Pachamama program staff from both the Ecuador and San Francisco offices, indigenous partners, and other special guests, including author and luminary Joanna Macy, and Dan Wieden, founder and president of Wieden+Kennedy, the largest independent advertising agency in the world.
Pachamama co-founders Lynne and Bill Twist announced that a campaign will be launched in the new year to form an “urgency coalition” of organizations that will partner to wake up, motivate and inspire people through a global communication campaign. The campaign will be made possible through the partnership and pro bono support of the Wieden+Kennedy ad agency, creator of many successful global communication campaigns, including Nike’s “Just do it” campaign and the Lance Armstrong “Livestrong” campaign.
The Pachamama Alliance luncheon was produced by events for change with direction by Michael Olmstead, production assistance by Trisha Ricci and Tina Campos, technical support by Mike Brady and Ian Mayne, and Graphic support by Meghan Harris.
To watch the luncheon, visit http://pachapeople.org.