August, 2009

Celebration of Athletes Ceremony – 2009 National Senior Games

The 2009 National Senior Games Celebration of Athletes ceremony on August 8, 2009 commemorated the true spirit of senior athletes competing in 25 events events from August 1st to the 15th at Stanford and other Bay Area locations. To kick off the ceremony, Mickey Thomas of Starship, along with the Oakland Interfaith Gospel, premiered the new theme song, “Long Live the Challenge”, in front of an enthusiastic crowd. The song was written by e2k’s Peter

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T-Mobile myTouch 3G Launch Celebration

To celebrate the launch of the new T-Mobile® myTouch™ 3G, 100 skydivers, some dressed as famous personalities parachuted into four locations along the San Francisco Embarcadero. Working with Los Angeles-based firms, BNC and Wasserman PR, e2k developed “human chains” and other promotional activity to connect the skydiving stunt to the actual T-Mobile stores. Over 250 street team members and performers were on the ground working with e2k. The e2k activities were coordinated by Lorie Murphy

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