T-Mobile myTouch 3G Launch Celebration

To celebrate the launch of the new T-Mobile® myTouch™ 3G, 100 skydivers, some dressed as famous personalities parachuted into four locations along the San Francisco Embarcadero. Working with Los Angeles-based firms, BNC and Wasserman PR, e2k developed “human chains” and other promotional activity to connect the skydiving stunt to the actual T-Mobile stores. Over 250 street team members and performers were on the ground working with e2k. The e2k activities were coordinated by Lorie Murphy with support from an experienced team of Associate Producers.

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