e2k and T-Mobile in Chicago for Oprah’s 24th Season Celebration


e2k continued its work with T-Mobile to launch the new MyTouch phone – this time in Chicago in conjunction with Oprah’s 24th season opening show and street party. In an effort to drive traffic from the party to nearby stores, e2k coordinated over 150 street performers and team members, creating four giant “human chains” through the center of the Windy City. Tina Campos and Trisha Ricci led the e2k on-site production team.

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