It was standing room only at The Pachamama Alliance’s Annual Fundraising Luncheon on November 19th in San Francisco. Over 1,300 people attended the event and an additional 1,000+ people viewed the luncheon via live streaming on the Internet at 250 locations around the world.
The hour-and-a-half program included Pachamama co-founders Lynne and Bill Twist, Pachamama program staff from both the Ecuador and San Francisco offices, indigenous partners, and other special guests, including author and luminary Joanna Macy, and Dan Wieden, founder and president of Wieden+Kennedy, the largest independent advertising agency in the world.
Pachamama co-founders Lynne and Bill Twist announced that a campaign will be launched in the new year to form an “urgency coalition” of organizations that will partner to wake up, motivate and inspire people through a global communication campaign. The campaign will be made possible through the partnership and pro bono support of the Wieden+Kennedy ad agency, creator of many successful global communication campaigns, including Nike’s “Just do it” campaign and the Lance Armstrong “Livestrong” campaign.
The Pachamama Alliance luncheon was produced by events for change with direction by Michael Olmstead, production assistance by Trisha Ricci and Tina Campos, technical support by Mike Brady and Ian Mayne, and Graphic support by Meghan Harris.
The Pachamama Alliance is a U.S. based not-for-profit organization that was born out of a relationship developed between a group of people from the modern world and the leaders of remote indigenous groups in the Amazon region of Ecuador. This relationship was actually initiated by the indigenous elders and shamans themselves who, out of their deep concern for the growing threat to their ancient way of life, and their recognition that the roots of this threat lay far beyond their rainforest home, actively sought the partnership of committed individuals living in the modern world. For more information about the Pachamama Alliance, visit http://pachamama.org/.
To view the luncheon, visit http://pachapeople.org.