December, 2010

United Way Thanksgiving Halftime Show

For the 11th year, e2k Sports produced the United Way/NFL Thanksgiving Halftime Show to inspire NFL fans across the country to get involved in their communities. This year’s show featured singer and songwriter, Kid Rock, who performed his new song and album title track, “Born Free.” Kid Rock has a history of giving back to the community, and the 2010 United Way Thanksgiving Halftime Show, highlighted by Kid Rock’s performance, inspired viewers to LIVE UNITED®,

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