A Monster Night – Earth, Wind & Fire 40th Anniversary Celebration


E2k produced and directed the 2011 Monster Retailer Awards at the Paris Hotel in conjunction with the CES convention in Las Vegas. The highlight of the event was a historic 40th Anniversary celebration with music legends, Earth, Wind & Fire. The production included a 36 piece orchestra led by Hollywood Bowl Orchestra conductor, Thomas Wilkens.
Earth, Wind & Fire performed a non-stop 90 minute set with special appearances on stage by original EWF member, Maurice White, percussionist, Sheila E, and the incredible Stevie Wonder. The multi-tiered stage was divided by a 60 foot traveler curtain that enabled the orchestra to move in and out of the show at various times.
Monster and Hewlett Packard joined forces to produce a live, 3D presentation of the concert on a 22 foot video screen in an adjacent room. Guests could watch the concert live and then experience this innovative technology, wearing 3D glasses.
The show was produced by Michael Olmstead, Mike Brady was the Technical Director and Production Manager; Trisha Ricci managed the venue development and front of house logistics; David Gill and Laura DeGood handled the artist coordination and logistics—a massive undertaking on this scale of show.
The main show was followed by an after party, or Monster Jam, that featured Raphael Saadiq, jazz bass player, Marcus Miller; Sheila E; keyboardist, Larry Dunn, all of the EW&F band members and Wonder. The entire cast jammed from one tune to another until 3:00am in the morning—it was a magical experience for the few music lovers who stayed to the end.
Thanks to Monster, Greg Pedersen, Thad Wharton, Gladys Kang, Crystal MacKenzie, Dave Tognotti, and of course, the Head Monster, Noel Lee for enabling us to be a part of this historic event.

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