Pro Bowl 2011 Post Season Celebration and Kick-off to Super Bowl XLV

The e2k recently completed production of the event production and game entertainment for the 2011 Pro Bowl in Hawaii.  Celebrating our 20th Pro Bowl production, this year’s events and entertainment was unquestionably the most ambitious and the most successful in history.  E2k was responsible for the production of the:

 Pro Bowl ‘Ohana Day Celebration at Aloha Stadium—a three hour fanfest, featuring practices by both NFL All-Star teams, non-stop entertainment, interactive games, and interviews.  E2k also presented a special Kid’s Zone for over 2,500 children from military families with educational messages on the importance of exercise and healthy lifestyles.  Shannon Ellis was the event manager.

The Pro Bowl All-Star Block Party Waikiki—this signature event took over the entire length of Waikiki with eight stages, over 25 bands, appearances by Hall of Fame players, the Pro Bowl Cheerleaders and Mascots, and over 150 food and craft vendors.  The Block Party team was led by e2k Executive Vice President, Lorie Murphy.  Danny Huebsch served as Technical Director, and e2k partner, Chris Wayne, kept the All Star Sports Show stage moving with players, cheerleaders, local celebrities and NFL videos.
The Official NFL Tailgate Party, NFL Island Stylesituated across from Aloha Stadium and overlooking Pearl Harbor, this year’s party featured five thematic areas highlighting different aspects of Hawaiian culture and life.  From Old Hawaii to the Surfer Beach Party, the event provided a variety of interactive entertainment and delectable cuisine provided by Gordon Biersch restaurant.  The tailgate party team included Megan Knight, David Gil, Stefanie Liang,  and Stephanie Condello.
Touchdown Club—a new fan event situated outside of the stadium, the Touchdown Club featured two stages, cheerleader autographs, player appearances, and food stations representing different NFL cities.  Over 2,000 fans enjoyed the free party.
Pro Bowl Cheerleaders—e2k, once again, produced the Pro Bowl Cheerleader team comprised of 26 women selected for their dance ability, appearance, leadership ability and community involvement.  This year’s team really shined under the direction of long-time e2k Producers, Maria Giannini and Ron Kellum.  Diane Alexander served as the Dance Director and John Brandt handled the logistics and event management.  In all, the cheerleaders made over 30 appearances in four days, including visits to children’s hospitals, military bases, and other community events.

Pro Bowl Mascots—e2k veterans, Dan Wilson and Keith Rooks, tried their best to keep ten crazy mascots under control—and of course, they failed.  The mascots were the hit of every appearance and kept the sidelines alive with fun and humor.
In addition to the main events described above, the e2k team was actively involved in the NFL Community Blitz events, youth cheerleading and football clinics, and several other free, community events.  The Pro Bowl advertising campaign and Pro Bowl Week graphic look was directed by e2k Creative Director, Meghan Harris.
Gameday Spectacular from Pro Bowl to Super Bowl
This year’s Pro Bowl, the first in Hawaii held on the Sunday prior to the Super Bowl, created a new paradigm in NFL game entertainment.  The pregame show took on the appearance of an Opening Ceremonies with a spectacular stage surrounding a 25 ft. replica of the new Pro Bowl Trophy.  The oval opening in the trophy was filled with a high-resolution LED screen that was used to augment on-field activities.  E2k worked closely with NFL Game Presentation guru, Sammy Choi, to develop an innovative presentation format utilizing two announcers, providing a real-time, behind the scenes commentary of the event.

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The main show featured a five-minute performance by the Goo Goo Dolls.  The opening segment showcased the beauty of hula, Hawaiian scenery and symbolic elements from the 32 teams celebrating the close of another great season.  The finale turned the focus on the upcoming Super Bowl with moving bleachers filled with Packers and Steelers fans, video footage of the two conference championship teams.

On the final chorus, giant banners depicting the NFL logo and the logos from the Pro Bowl and the Super Bowl flowed down over the fans on the far side of the field, filling the stadium with the imagery of the NFL.

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The national anthem featured American Idol, Kris Allen, backed up by the 100-voice Kamehameha School choir.  The anthem arrangement and recording was produced by e2k’s Peter Dergee.  
Even the in-game entertainment broke the normal football traditions with two corner stages presenting bands, dancers, and roving mcees throughout the game.
The gameday spectacle was produced by Erin Olmstead with a show production team lead by Katie Doherty, Lindsay Rosenberg, Millie Wilson, David Sanchez, Jasmine Hall, Amy Ekema, Lisa Simmons, Kristen Ortega, and  Tracey Buchholtz,  Thanks to the staff from USA and All-American Cheer and Dance for their invaluable support.
The incredible stage, spanning 120 feet was created by Leaf Sarlya, Johnny Mayne, David Hughes, Eric Anderson, and over 150 military volunteers who dedicated themselves to creating something magical between tours of duty in far-off lands.
E2k team was bolstered by local partners David Booth and Rick Schneider from Events International, media director, Ed Nishioka, and Keeper of Aloha, Lyla Berg.


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