The e2k recently completed production of the event production and game entertainment for the 2011 Pro Bowl in Hawaii. Celebrating our 20th Pro Bowl production, this year’s events and entertainment was unquestionably the most ambitious and the most successful in history. E2k was responsible for the production of the:
Pro Bowl ‘Ohana Day Celebration at Aloha Stadium—a three hour fanfest, featuring practices by both NFL All-Star teams, non-stop entertainment, interactive games, and interviews. E2k also presented a special Kid’s Zone for over 2,500 children from military families with educational messages on the importance of exercise and healthy lifestyles. Shannon Ellis was the event manager.
Touted as the largest event in the state of Hawaii, The Pro Bowl All-Star Block Party presented by Bud Light Lime drew an estimated 80,000 mainland fans and local spectators to Waikiki. Eight stages featured over sixteen of Hawaii’s hottest bands and DJ’s, Pro Bowl Cheerleaders, and more. Celebrity appearances included NFL players Tony Richardson, John Randle, Antonio Brown, Eric Dickerson, Calvin Johnson, Wayne Hunter, Davone Bess, and NFL Network’s Tom Waddle. Other special guests were Miss Hawaii, celebrity chef and Food Network Television Host Aaron Sanchez, and Pro Surfers Fred Patacchia Jr., Sean Moody and Serena Brooke. In addition to the star-studded entertainment, the event also featured specialty foods, art and collectables from nearly 100 vendors; beer gardens hosted by Bud Light Lime; photo opportunities with the official Pro Bowl MVP Trophy; and a live auction of rare sports memorabilia which raised a record-setting $41,000 for the Special Olympics of Hawaii.
The Official NFL Tailgate Party, NFL Island Style—
This year the Touchdown Club was even bigger and better than last year with an expanded footprint and even more entertainment. In addition to having two stages with live music, cheerleader autographs and player appearances, and food stations representing different NFL cities, the Bud Light Lime travelling bar and Bud Light Fan camp helped draw a crowd of over 5,000 fans.
Pro Bowl Cheerleaders—e2k, once again, produced the Pro Bowl Cheerleader team comprised of 26 women selected for their dance ability, appearance, leadership ability and community involvement. This year’s team really shined under the direction of long-time e2k Producers, Maria Giannini and Ron Kellum. Diane Alexander served as the Dance Director and John Brandt handled the logistics and event management. In all, the cheerleaders made over 30 appearances in four days, including visits to children’s hospitals, military bases, and other community events.
Pro Bowl Mascots—e2k veterans, Dan Wilson and Keith Rooks, managed the Pro Bowl mascot program. The mascots were the hit of every appearance and kept the sidelines alive with fun and humor.
In addition to the main events, the e2k team was actively involved in the NFL Community Blitz events, youth cheerleading and football clinics, and several free, community events. The Pro Bowl advertising campaign and Pro Bowl Week graphic look was directed by e2k Art Director, Meghan Harris.
Gameday Spectacular from Pro Bowl to Super Bowl– This year’s pregame took on the appearance of an Opening Ceremonies with a spectacular stage surrounding a 25 ft. replica of the Pro Bowl Trophy. E2k worked closely with the NFL to develop an innovative presentation format utilizing two announcers, providing a real-time, behind the scenes commentary of the event. The main show featured a five-minute performance by Hot Chelle Rae, the Pro Bowl Cheerleaders and Mascots as well as over 1400 cast and crew members.
The national anthem featured Technical Sergeant, Richard Vasquez, featuring a new flag presentation and four F-22 Raptors from the Hawaii Air National Guard.The military involvement continued into the halftime show with the NFL’s “Salute to Service” featuring 850 active duty officers representing all branches of the USSA. The field presentation included a giant ribbon, 50 children of deployed military soldiers and pyrotechnic display. The stadium crowd chanted “U-S-A” as the United States Army Drill Team, one of the most highly decorated performing organizations in the U.S. military, performed center field.
The gameday spectacle was produced by Erin Olmstead with a show production team lead by Katie Doherty, Jesa Herman, Kristin Ortega, David Sanchez, Jasmine Hall, Lindsay Rosenberg, Millie Wilson, Amy Ekema and Lisa Simmons. Thanks to the staff from Varsity and All-American Cheer and Dance for their invaluable support.
The incredible stage, spanning 120 feet was created by Leaf Sarlya, Johnny Mayne, Erik Anderson, Alison Bailey, Jesse Friedman, Troy Kirby and Casey Powers with over 300 military volunteers who dedicated themselves to creating something magical between tours of duty in far-off lands.