Back in September 2011 when the NFL season began, few sports pundits were predicting that the NFC Championship Game would be played at Candlestick Park in San Francisco. However, with the arrival of head coach, Jim Harbaugh, the rebirth of Alex Smith and a record-setting defense, the 49ers recorded a 13-3 record and a stunning upset of the New Orleans Saints in the Divisional Play-off Game.
The remarkable turnaround gave the e2k team, led by Lorie Murphy, a unique opportunity to produce the entertainment for back-to-back games in the national spotlight. Just days after producing the Divisional game, featuring performances by Huey Lewis and the News and Sean Kingston, the Championship Game featured an unprecedented array of entertainment, directed at the entire spectrum of 49ers fans. The pregame featured performances by the Grammy-award winning band, Train, as well as team favorites, rappers Bailey and Future.
Bailey’s song, “Who’s Got It Better Than Us” echoed the theme that became had become a team mantra throughout the season. Future’s “Tony Montana” song was guaranteed to get the kick-off team and the fans rocking.
The national anthem ceremony featured a powerful rendition by Broadway and television star, Kristen Chenowith. The nationally televised performance featured a 100-yard American Flag, flames, fog and roof-top pyrotechnics.
As if that weren’t enough, the halftime show featured a mini-concert by the award-winning country artist, Brad Paisley.
The 49ers Gold Rush, Niner Noise, the Touchdown Team, and mascot, Sourdough Sam completed a fantastic year that featured more special performances and special activities than ever. Gold Rush Director, Erin Olmstead, flew back from Hawaii, where she was producing the entertainment for the Pro Bowl, to be a part of the historic game. Kristen Ortega stepped up, as she has all season, to get the team ready for the game.
The game production team included: Jasmine Hall, David Sanchez, Kelly Norris, Steve Whiting, Mike Austin and his dedicated crew, Tony Norris, Mickey Fimbres, Sophie Biffar, Emily Tatad, Kristen Beisel, Michael Kennedy, Melissa Galvin-Dobson, and the team from Sound on Stage.
And as with the AFC Championship Game, e2k also played a dual role managing the game presentation for the League. Working on behalf of the NFL for e2k were Maria Giannini and Jessie Christiansen.
Congratulations on a great season!