For more than 20 years, e2k has produced the NFL Pro Bowl Week events in Honolulu, Hawai‘i. In 2013, the scale of e2k’s work for the Pro Bowl reached new heights with unprecedented entertainment before and during the Pro Bowl game, as well as the largest All-Star Block Party in history.
Watch the full 2013 NFL Pro Bowl Highlight Reel:
Featuring Train and Brian McKnight
The Pro Bowl halftime show featured the culmination of the NFL’s season-long initiative honoring the men and women of the United States military. The Aloha Stadium spectacle welcomed home troops who have recently returned from active duty overseas, highlighting the individual triumphs and awards of the various branches. The show incorporated 1,500 representatives of the United States military, local musical icon Henry Kapono sereneding the troops with his song, “Coming Home”, a video with NFL’s Salute to Service message, and dramatic patriotic elements such as large on-field flags and timed pyrotechnics.
Corner Stage Performers
For the 2013 Pro Bowl game, e2k built and stage managed four corner platforms at Aloha Stadium. Throughout the game these corner stages were graced by special performing talents like world-reknowned DJ Steve Aoki, ukulele child sensation Aidan James, Hawaiian songbird Natalie Ai Kamauu, and the ever-popular Pro Bowl Cheerleaders. More than ever before, the Pro Bowl game featured non-stop entertainment for the fans tens of thousands of fans at Aloha Stadium.
e2k was responsible for talent booking and management, coordination with all four branches of the United States military, pregame and halftime show choreography, staging and lighting, pyrotechnics, video and musical content production, and media and NBC broadcast coordination.
On Saturday night, January 26th, Waikiki came alive with Hawaii’s biggest party, including seven stages of headline entertainment and over 100 food and craft tents throughout Kalakaua Avenue.
The NFL Network and ESPN Radio hosted the Pro Bowl All-Star Sports Stage with a live production outside Wolfgang’s Steakhouse. The NFL Network’s Fran Charles was joined on stage by Hawaii’s NFL Greats, NFL Legends and players from the 2013 Pro Bowl, together with Marshall Faulk and a special performance from hit sensation, BQ Girls.
At the opposite end of Kalakaua Avenue, DJ Steve Aoki brought down the house with a full set of EDM. Hosted by Power 104.3, the Club NFL stage also featured DJs GSpot and Walter French. Four other stages of non-stop music included famous local bands, like Maunalua, Nesian N.I.N.E., Kapena, the Piranha Brothers, Mark Yamanaka, Dukes of Surf, and Kalapana.
One of the All-Star Block Party stages featured a live auction of rare NFL memorabilia, benefitting the Special Olympics of Hawaii. Items included footballs, jerseys, helmets and other collectables signed by Pro Bowl and marquee NFL players and alumni. More than $40,000 was raised to benefit Special Olympics of Hawaii.
This special family celebration at Aloha Stadium was a three hour fanfest, featuring practices by both NFL All-Star teams, non-stop entertainment from Train and the Pro Bowl Cheerleaders and Mascots, interactive games, and interviews with the Hawaii NFL Greats. e2k worked with GMC to present the special GMC Kid’s Zone for over 2,500 children from military families with educational messages on the importance of exercise and healthy lifestyles.