September, 2013

London Calling! e2k produces UK cheerleading tour

Over a four-week period in September and October, an elite and e2k-led cheer squad — the NFL on Tour Cheerleaders — will help to extend the NFL's brand presence in the UK and to recruit new American football fans in London and the South East.

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49ers Gold Rush celebrate 30 years of excellence

To celebrate 30 years of the 49ers Gold Rush, nearly 200 former cheerleaders came together for an unforgettable halftime performance on Sunday, September 22nd.

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Boyz II Men highlight 49ers victorious season opener

e2k and the San Francisco 49ers kicked-off the farewell season at Candlestick Park on Sunday, where a sell-out crowd witnessed the reigning NFC Champions defeat the Green Bay Packers by a score of 34-28. The game entertainment featured four-time Grammy winning artists Boyz II Men performing the National Anthem with a full-field American flag, spectacular pyrotechnics show, and a flyover by the Patriots Jet Team who streamed red, white and blue smoke across the San Francisco skyline. At halftime,

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