On October 3, 2020, when the first wave of the pandemic had slowed in San Francisco, the Tipping Point Community saw an opportunity to bring key stakeholders together to show their appreciation for their support during these trying times. The result was a live, drive-in event featuring South African comedian and the host of The Daily Show, Trevor Noah.

In order to simulate a nighclub atmosphere that would enable the audience to respond to Noah’s comedy, e2k created a socially distanced, outdoor venue using 100 golf carts.

When guests arrived they were directed to a parking spot next to a golf cart, equipped with branded blankets. Once they reached their spot in the “theater” they received a box dinner with snacks and a mini-bar. The high-rez LED screen not only magnified the presenters, but provided a vehicle to display real-time images of he guests, thus, enhancing a sense of intimacy and interactivity. 

To produce a safe event, e2k instituted strict Covid protocols that required temperature readings, social distancing, additional tents to separate show operators, mask requirements and a full-time safety monitor.