For more than 25 years, e2k produced the NFL Pro Bowl in Honolulu, Hawaii. Pro Bowl Week events included the first Pro Bowl Draft in 2014, the Pro Bowl Block Party in Waikiki for 80,000 fans, ‘Ohana Day with both Pro Bowl teams and non-stop youth activities, the Official Pro Bowl Tailgate Party, and more than 20 other youth clinics and charity events.
In 2015 e2k created the first-every Pro Bowl Beach, building an outdoor stadium on the sands of Queen’s Beach, in the heart of Waikiki. The event, hosted by Marcus Mariota, played home to non-stop Pro Bowl action twelve hours a day for the two days leading up to the game. Activities included daily Pep Rallies, Sports Talk Shows, Youth Football Clinics and Skills Competitions, a Military Challenge, a Celebrity Flag Football Game, Pro Beach Volleyball Demos, Live Bands and DJs, Player Appearances, performances by the Pro Bowl Cheerleaders and nightly Backstage VIP Parties for the NFL’s top partners. With Diamond Head in the background, the event received extensive media coverage and social media activity, all showcasing the unique combination of football and beach fun.